For the research and planning stages we used a blog.
We created one blog for the whole group, and each updated it every time we made a contribution to the project; for example I constructed the reader profile so uploaded this onto the blog. The blog was used for the research and planning for all three texts, but we could not upload the construction of trailer as we did not have the software so only showed the planning stages, for example, the storyboard. We could add our own opinions and other internet users could follow or look at the work we were doing. They could also comment by sharing their views on different stages of the research and planning helping us with the construction because they could be in our target audience, and any feedback is helpful. The internet was also used to get research on who reads TV listings magazines where we found it was generally middle aged mothers. This helped us decide to target our magazine at them as well as have our target audience for the trailer for 18-24 because it entices a variety of audiences.
Construction
Having completed our research and planning and organising our actors, we used the storyboard as a plan for our filming. Therefore, we could be more organised in what we were filming when and the shot types and angles being used.
The written storyboard also gave us guidelines of where actors needed to be, when, and how long for. During this, the drafts of the print production texts in the planning stage gained verbal feedback, producing more professional texts.
Then we began the filming:
To do the filming we used a video camera which was the same one for all filming to keep the picture the same once it was uploaded onto our computer software.
The computer editing software we used was Final Cut Pro.
Instead of one clip jumping to the next we used transitions to make the trailer flow and to imply it is changing to a different storyline. To emphasise the storylines and give the trailer meaning, we included text before slides every time there was a new event. At the beginning of the trailer we included text to emphasise to our audience that it is a new soap:
The text prevented confusion by the reader who may have been unsure what the clip meant without the text as from our questionnaire feedback we realised that some people did not read the moving image as we expected. An example of this is the pregnancy scene.
Most people said this scene was not completely clear as to what was happening, so the text, ‘new life’ before the clip brings to light what the storyline is. However, this scene could have been made absolutely clear with a supporting film clip of a letter from the NHS stating that the character was pregnant.
The storyboard strip in which we inserted all the clips into helped us to actually see the moving image coming together.
When we first inserted the clips they were far too long for the trailer so we cut them down are reordered them. We could also delete any clips we disliked or was not needed in the storyboard. We inserted the music into the storyboard underneath the image where we could compare the lengths of both the moving image and the sound to get them to the same length. The additional music ‘Skateboarding’ had a fast pace to set the mood. We created this on 'Soundtrack Pro':
In this programme we could insert any sound effects into our music and alter the volume and several other settings, for example if we wanted it to echo. However, my group and I kept the sound track as it was as we found in our research that teens would be more attracted to a trailer with a fast pace and adding sound effects would make the soundtrack less effective. We also found that teens are interested in sharp, quick clips. Therefore, we made the clips as short as possible in order for the snappy music to work well with then jumpy moving image.
A different camera was used to take still images for the TV listings magazine and the poster. which were constructed on Microsoft Publisher.
The programme is contains simple editing software which allowed us to add text to the post and create it in landscape form.
Group evaluation
The blog we constructed at the beginning of the project was useful for feedback once the production was complete. Our audiences opinions would informed us what was good and bad about the two print productions which helped us decided what we would change if we were to do the project again. We found that the main change we would make to the TV listings magazine was to change the ‘bully’s’ look to suit their character; for example, remove the plaits and have her hair scraped back and put in a high bun with a silver chain round her neck. We have also uploaded the trailer on to 'YouTube' to gain further feedback it is not possible to add it on to the blog.
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