Tuesday, 5 April 2011

2) How effective is the combination of your main production and ancillary texts?

The texts combined create a promotional package as between them they provide the three aspects which interest the audience. The magazine is the informational text as it includes an interview to reveal more about one of the stock characters to the audience. The poster is a teaser to the audience because they could see it during travelling on the bus for example and read the tag line; pushing them to want to know more. Also, they could see the image and wonder what has happened to her but the poster gives no further information. Therefore, they would be looking out for the trailer. The trailer causes drama as it reveals to the audience short snippets of the upcoming storylines in the new soap in which the audience would be draw in to. The audience can create a relationship with the stock characters meaning there is more emotion and the audience would feel more involved.




The texts work together due to links between them. An example of this is recurring images; the image of the protagonist laying on the floor hurt is on the poster as well as in the trailer. Therefore, if the audience has already seen one of the advertisement texts, they would remember which soap it is if they were to see the other text. Another link is an image of the protagonist on the TV listings magazine. It is a different image and is not from the trailer, but is still the same character meaning a link can be made. If the same image was used it may become tedious, so there needs to be some variety.

Other than the slight discontinuity in the brightness of the colours on the magazine and the poster, there is a sense of continuous house style throughout the texts. The use of black and white is used in all texts; the TV listings magazine in the masthead, the text on the poster and the text and background on the trailer. Continuity is used to familiarise the audience with the soap and this is typically used in real media texts. Our three texts all contain common features which real media texts include to also create a house style.


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